REQUIRED READING
By Juan Torres
Technology on the Go
SEMA helps manufacturers in the automotive aftermarket industry promote their products through events such as the SEMA Show and SEMA360 as well as programs such as the New Products Showcase. Among those manufacturers are companies that make mobile electronics, which account for more than $3 billion of sales in the aftermarket industry, per the 2020 “SEMA Market Report” (www.sema.org/market-research). The following are some of the publications that cover the mobile-electronics market segment and report on new products and trends in the industry.
“12-Volt News”
Scosche completely redesigned its line of EFX car audio installation accessories in 2020, and the 12-Volt News editors ensured that their readers knew the products would be debuted at SEMA360. The redesigned accessories are suitable for high-end installations, powersports and motorcycle use as well as DIY projects.
“Mobile Electronics Magazine”
Mobile Electronics supports car audio retailers and installers by providing them with information that helps improve their profitability and knowledge. When Metra PowerSports introduced three speaker pods for Can-Am and Polaris UTVs and ATVs at SEMA360, the publication’s editors gave their readers detailed product information.
“CEoutlook”
In the quest to help car stereo and electronics industry members stay up-to-date on relevant news, CEoutlook Editor Amy Gilroy and her staff reported to their readers the winners of the 2020 SEMA360 Best New Products Awards. Escort/Cobra’s Escort Redline 360c driver-alert system took the top prize in the mobile-electronics category.
Heard In The News
“@AudioControl always wants to have their customers blown away by the audio quality and difference an AudioControl product can make! #sema.”—PASMAG, via Twitter
“AEM Performance Electronics won the SEMA360 “Engineered New Product” award for the VCU300 EV Control Unit.”—Auto Care Week/The Greensheet, via Twitter
“As part of SEMA Week, we investigate one of the fastest-growing segments in the 12V aftermarket industry, with new applications being announced almost daily.”—Canadian Mobile Audio, via Facebook
“Metra Electronics Introduces a New Product Line for Trailer Lights and Installation Accessories at SEMA Show.”—Cerebral-Overload, via Twitter
