Nominations are open for PRO Manufacturer of the Year, Nat Danas Person of the Year, Restyler of the Year, and the Jim Borre Lifetime Achievement Award. Nominate by August 2!

Automotive restylers have a unique opportunity to showcase their creativity and talents in front of thousands of SEMA Show attendees by applying for the 2024 SEMA PRO Cup Challenge. Organized by the SEMA Professional Restylers Organization (PRO), the program invites automotive restylers to design an...

Are you looking for a creative way to launch new products and support the restylers who promote our industry? The SEMA Professional Restylers Organization (PRO) is looking for PRO member manufacturers to donate parts or offer parts at a discounted price to applicants of the 5th annual PRO Cup...

The SEMA Professional Restylers Organization (PRO) is proud to welcome the council's newest member companies! Eterno Performance Heimdall Partners LLC Kuat Innovations LLC Reanimated Kustoms RSC Tuning

The SEMA Professional Restylers Organization (PRO) has named Hannah Neal, vice president of Automotion Customs, as the council's newest spotlight volunteer. Get to know Neal in her interview with SEMA News below. SEMA News: What inspired you to pursue a career in restyling?  Hannah Neal: My father...

Below is an excerpt from the PRO Sales Training Manual that outlines an important trait of being a good sales rep – getting to know your customers. Email Denise Waddingham for your copy of the entire handbook, available for free to PRO members. "Call it getting acquainted or relationship-selling...